How to Get Ahead by Using Reputation Management to Your Advantage
On the surface of things the Internet might not seem to have changed much in the past decade. On the surface of things we seem to be well past the point where everything might seem to change overnight. Where new hardware would create such drastic changes in Internet speeds that new things could suddenly be accomplished. But in many ways that’s simply due to the fact that change is happening at a slower pace. It also has a lot to do with the fact that so many Internet based services have become interconnected. A variety of widgets and embedded windows will often make disparate elements seem to be part of a greater whole.
It’s a bit like filling up a bottle which once held water with some soda. From an outside perspective it seems like the same thing. But the real flavor of the thing has changed dramatically. In the same way the modern Internet often seems similar to that of the past. But the reality is that it’s often a very different thing indeed. And one of the biggest areas where this is apparent can be seen with social media. And in particular how social media has shaped people’s perceived reputation.
Not that long ago people simply weren’t very well represented on the Internet, unlike various branded names like companies and organizations. If someone wanted to find out more about a person than the information would typically be very highly regulated. The information tended to simply be a single personal or professional site. But these days we’re living in something that many people refer to as a post-Google world. Google isn’t the be all and end all of information management anymore. To be sure, it’s still a powerful force when it comes to online representation. But it’s in many ways similar to that previously mentioned bottle. BrightPast is a truly exceptional reputation management firm with a unique approach to creating positive online image for their clients. You can learn more about them on their website.
It might look the same on the outside. But today Google is more of a wrapper around a complex mix of Internet based flavors. Facebook, Twitter, LinkedIn and a whole host of other services sit almost independently within Google itself. Google and other search engines sometimes touch on them. But searches on people will just as often happen within the context of these other services. Google still plays a part in the overall picture. But we’re far past the point where a single search engine was the be all and end all of any given subject. And this also brings with it some major issues.